Career Center

Pasco County - Tourism Marketing and Communications Manager

Salary: $56,091.00 - $91,147.00 Annually
Location: New Port Richey, FL
Job Type: Full Time
Department: Public Services
Job Number: 2122-447
Closing: 6/9/2022 11:59 PM Eastern

Salary Disclosure/General Description

Salary Disclosure:
Salary Range: $56,091.00 - $91,147.00
Pay Grade: P41
Exempt position

Pay rates are based on education, skill, experience level and internal equity.
New Hires are generally brought in from minimum to midpoint of pay range.

Current Pasco County Employees: Please refer to the Personnel Policy & Procedure Manual for starting salary information.

Department: Public Services

Location: New Port Richey

General Description: The Pasco County Destination Management Organization (DMO), Experience Florida's Sports Coast, services as the collaborative marketing organization for the Pasco County Board of County Commissioners. The current mission of the DMO is to promote and develop the County's visitor brand experience for sustainable economic growth and quality of place that leads to increase overnight lodging stays, contributing to economic growth within the destination.

The DMO's Marketing and Communications Manager is responsible for all promotion and marketing efforts to promote Pasco County, better known as Florida's Sports Coat, as a desirable destination for leisure travel, sports tourism, SMERF, corporate, association and other groups that bring visitors to our area.

This position requires effective use of time for managing diverse projects; exceptional customer service skills; and independent judgment and discretion in planning, scheduling and coordinating numerous projects and sources of information. Excellent writing, editing, design, photography, print production and proofreading skills/knowledge are mandatory.

EMERGENCY RESPONSE/RECOVERY ACTIVITIES: All employees will be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.

Essential Job Functions

  • Develops marketing strategies and tactics across different channels and segments to build awareness of Florida's Sports Coast, its sports and groups facilities and tourism attractions.
  • Deploys successful tourism marketing campaigns from initial concept execution. Works with advertising and creative agencies. Oversees production, sales and development of all marketing materials used in the fulfillment and promotion of Florida's Sports Coast.
  • Develops, implements and maintains Public Relations plans to build awareness of Florida's Sports Coast and its facilities as a domestic and international tourism destination. Develops media and travel trade familiarization tours to inform of varied attractions and events in Florida's Sports coast. Attends media missions with public relations firms.
  • Develops and implements the sales program targeting domestic and international leisure travel consumer segments. Attends travel trade and consumer shows; works with international offices to oversee various promotional, fulfillment and sales and media activities.
  • Facilitates and manages corporate partnership and promotional programs designed to promote tourism to Pasco County. Secures co-operative funding of events and programs from private sector and other partners.
  • Develops marketing plans in cooperation with the partners and stakeholders. Coordinates creative materials and assesses performance of programs based on traced responses.
  • Builds strategic relationships and partners with key agencies, vendors, creative teams and other stakeholders. Liaises with stat, national and international tourism organizations to learn about current trends and advertising opportunities.
  • Tracks and analyzes the performance of promotional and marketing campaigns. Evaluates results against stated objectives and adjusts campaigns accordingly.
  • Sets goals and objectives for team members for achievement of operational results. Assigns work and delegates responsibilities to staff and monitors progress to ensure division goals are met and high-quality customer service is maintained. Hires, trains, coaches appraises and rewards assigned staff. Responds appropriately to employee complaints and issues. Cultivates strong working relationships and builds trust among team members.
  • Reviews and recommends new methods and procedures to make daily operations more efficient. Performs considerable short-term planning, scheduling and coordinating within area of responsibility. Interprets and implements management policies for area of responsibility.
  • Develops annual budget based on division needs. Monitors revenue and expenses and allocates fiscal resources appropriately.
  • Responsible for regulatory compliance to ensure that all work is completed accordance with applicable law and government regulations.
  • Performs other related work (including weather or other extreme emergency duties) as required.
  • Responsible for website development and maintenance including content for all sections and pages; database development/management; research, images and video. Ensures all efforts, however complicated or time consuming, are consistent and accurately accomplished according to specifications. Maintains ongoing list of prioritized, proposed website enhancements to direct future activities.
  • Develops and maintains ongoing external relationships with local stakeholders, private businesses and other industry related professional associations.
  • Manages SEO to drive key traffic to website.
  • Represents the DMO Director as assigned.
  • Performs other related duties as required and assigned.

Knowledge, Skills and Abilities

  • Analytical and logical reasoning skills.
  • Ability to conduct presentations and speak effectively to staff, local and international travel and marketing representative, elected and appointed officials and the general public.
  • Strong organization, prioritization, analytical and problem-solving skills.
  • Strong knowledge of modern sales, marketing, and travel industry techniques, promotions, programs, etc.
  • Strong knowledge and understanding of regulatory compliance necessary to successfully perform job responsibilities.
  • Strong knowledge and understanding of computer systems and software applications required to perform job responsibilities.
  • Strong verbal and written communication skills and interpersonal skills, including public presentation skills.
  • Ability to communicate policies, practices and procedures for clarity and understanding by direct reports and other stakeholders.
  • Ability to create and present ideas and findings clearly and concisely in written, oral nd graphic form.
  • Ability to interpret applicable legislation, rules and codes.
  • Ability to operate a computer and industry-related software.

Minimum Requirements

PHYSICAL SKILLS: Ability to communicate effectively using verbal, written and visual communication. Occasional heavy lifting may be required over 50 pounds.

EDUCATION, TRAINING AND EXPERIENCE: Graduation from an accredited college or university with a Bachelor's Degree in Mass Communication, Marketing, Hospitality management or related field. Minimum of five (5) years of professional experience in advertising, public relations, marketing in the tourism and hospitality industry. Experience with CMS, CRM, SEO and website development is preferred.

LICENSES, CERTIFICATIONS OR REGISTRATIONS: Must possess a valid Florida driver's license.

ADA STATEMENT: A qualified employee or applicant with a disability may be afforded a reasonable accommodation to perform the essential job functions of a position in compliance with the Americans with Disabilities Act.

DRUG-FREE WORKPLACE: Pasco County BOCC is a drug-free workplace in accordance with Federal and Florida Law.

VETERANS' PREFERENCE: Under Section 295.07, F.S., Chapter SSA-7, Pasco County BCC provides to Veterans, that preference in appointment will be given to preference-eligible applicants.


Please apply at the following link:





CHARACTERISTICS OF THE CLASS: Under the administrative direction of an Assistant County Manager and Director of Tourism, performs skilled administrative and management work coordinating operations, departments and programs within the Tourism Development Office including finance/accounting, beach renourishment/park special projects, Capital Facilities projects, Visitor Services, Research, the Space Coast Sports Commission, the Space Coast Film Commission, and multiple grants which support these and other tourism-related projects, programs, and initiatives. Supervision is given to professional and clerical staff.

EXAMPLES OF DUTIES: (NOTE: The listed duties are illustrative only and are not intended to describe each and every function which may be performed in the job class. The omission of specific statements does not preclude management from assigning specific duties not listed herein if such duties are a logical assignment to the position.)

Responsible for planning, organizing, and implementing grants for programs, including beach improvement and renourishment and capital facilities. Also responsible for managing capital projects such as the Lori Wilson Park project.

Attends travel and consumer trade shows and develops and expands relationships with community partners in order to promote and enhance tourism opportunities throughout the County.

Directs the completion of grant applications for properties and programs which enhance tourism opportunities throughout Brevard County.

Manages the Visitor Information Center and associated staff in Cocoa Beach.

Plans, organizes and implements programs and specials events which promote tourism in Brevard County. Leads special projects as assigned by the Director.

Responsible for overseeing projects funded by the Tourism Development Tax, including making recommendations relating to new or enhanced parks and related facilities, directing the acquisition, development, land management, and maintenance of these parks and facilities, coordinating construction programs, negotiating contracts with architectural and engineering firms, and coordinating and working with consultants on the design and construction.

Directs, supervises and evaluates a support staff of professionals and clerical employees.

Responsible for oversight of the Tourism Development Office financial activities, including planning, organizing, and monitoring various budgets and financial statements.

Responsible for managing office operations including oversight of policies and procedures and implementation of efficiencies within the Tourism Development

Serves as the second person in charge behind the Director, attends events, meetings and other activities when the Director is not available.

Performs related work as required.


EDUCATION AND EXPERIENCE: Graduation from an accredited college or university with a Bachelor's degree in Business Administration, Marketing, Hospitality or a closely related field. Preferred MBA or Master’s Degree in Administration, Business, Hospitality or related field.


Fifteen (15) years of progressively responsible experience in operations, management or tourism development in a medium to large organization, including ten (10) years in a responsible supervisory capacity.

Additional qualifying education and/or experience which provides the necessary knowledge, skills, or abilities may be substituted one for the other on a year for year basis.

SPECIAL REQUIREMENTS: Must possess, or obtain prior to employment, a valid Florida Driver’s license and maintain said license during the term of employment.

In the event of a hurricane, major storm, natural or man-made disaster that may threaten the area, the employee will be required to perform emergency duties as directed.

KNOWLEDGE, SKILLS AND ABILITIES: (NOTE: The knowledge, skills, and abilities identified in this class specification represent those needed to perform the duties of this class. Additional knowledge, skills, and abilities may be applicable for individual positions.)

Thorough knowledge of the principles, practices, and procedures of tourism development activities. Thorough knowledge of laws, rules, and regulations applicable to tourism development.
Thorough knowledge of current developments, literature, and practices related to promotion and advertising, motion pictures and television, capital facilities, visitor information centers, art and cultural programs and special events.
Good knowledge of grant acquisition and management.
Good knowledge of management and administration techniques and practices. Ability to negotiate and manage outside contracts with vendors.
Ability to effectively direct the operations of a tourism development activity. Ability to communicate effectively, both verbally and in writing.
Ability to establish and maintain effective working relationships. Management and supervisory ability.

PHYSICAL REQUIREMENTS: The work is mainly sedentary.

Revised effective 08/1/2019; supersedes CD# 1700, titled Tourism Development Office Director, dated 06/12/2014.