Tourism Marketing Legislative Action Plan & Toolkit

The Destinations Florida Tourism Marketing Legislative Action Plan & Toolkit is a new resource for you. This toolkit outlines the legislative and public policy challenges facing Florida’s tourism industry and tourism promotion organizations, particularly recent legislative efforts to change the uses of Tourist Development Taxes. The document also offers solutions, tactics, tools, templates and examples designed to address these challenges.

The toolkit was designed to not only provide members with ideas for communicating the value of tourism and tourism promotion to local and state elected officials, but also to provide template materials that can be tailored and localized by tourism promotion organizations and partners.

Download the Legislative Action Plan & Toolkit