Member Recognition

The Beaches of Fort Myers & Sanibel – Lee County VCB

Ten consecutive years of record-breaking TDT gains was achieved in the 2019 fiscal year by the Lee County VCB, aka The Beaches of Fort Myers & Sanibel.

“The destination has benefited from the record expansion in the travel industry, but we are also pleased that we’ve been able to maintain our growth during challenging times as well,” said Tamara Pigott, executive director of the Lee County VCB. “It’s a testament to the strength of our partnerships in the community, and we’re super proud of this achievement.”

In November, the VCB took home eight Flagler Awards, including four prestigious first-place Henry awards, at the Florida Tourism Forum in Panama City.

The 22nd Hobie 16 World Championship, held November 1-16 on Captiva Island, was a success with 25 million media impressions as a result of national and international coverage. Economic boosts, including almost 1,800 room nights, helped to benefit many businesses on the island.

In September, the sixth Island Hopper Songwriter Fest once again proved to be a strong economic force for fall, typically a slow time of the year for industry partners. The VCB will host the singer-songwriter event again this year, September 18-27.

 

Florida DMOs Shine at the 2019 Flagler Awards

VISIT FLORIDA announced the winners of the Flagler Awards during its annual Chairman’s Dinner, held November 19 at the Sheraton Panama City Beach Golf & Spa Resort. Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida.

As in previous years, the 2019 Flagler Awards drew entries from Florida’s tourism partners, large and small. This year DMOs claimed 46 Flagler Awards, 17 of them Henrys (the top award in each category) and two Best of Show. Destinations Florida is proud to recognize the award-winning DMOs:

Best of Show – Annual marketing budget less than $500,000
Martin County Office of Tourism & Marketing for Martin County Like a Local Campaign

Best of Show – Annual marketing budget greater than $2 million
Amelia Island CVB for Amelia Island Industry Leadership

Creativity in Public Relations
Henry: Punta Gorda/Englewood Beach VCB for Post-Red Tide Response

Direct Marketing
Bronze: The Beaches of Fort Myers & Sanibel for Vacation Date Email Campaign
Silver: Destination Panama City for Postcards From Panama City
Henry: The Florida Keys & Key West for “Rejuvenated” E-Newsletter Campaign

Internet Advertising
Bronze: Visit South Walton for South Walton’s Stages of Travel Campaign
Silver: Santa Rosa County TDO for Navarre Beach Content Videos

Mixed Media Campaign
Bronze: Amelia Island CVB for Amelia Island Augmented Reality Experience
Silver: Ocala/Marion County VCB for Summer Families Campaign
Henry: Visit St. Pete/Clearwater for Experience Central Ave.

Mobile Marketing
Bronze: Amelia Island CVB for Amelia Island Augmented Reality Mobile App
Silver: The Florida Keys & Key West for Key West 3D Map
Henry: The Beaches of Fort Myers & Sanibel for Island Hopper Songwriter Fest Mobile App

Niche Marketing
Bronze: Visit South Walton for South Walton Meetings Discovery Box
Bronze: The Florida Keys & Key West for Weddings - Niche Marketing
Silver: Amelia Island CVB for Shrimp Days of Summer
Henry: Visit Tampa Bay for The Many Layers of Tampa Bay

Out-of-Home
Bronze: Visit South Walton for South Walton’s Dallas and Charlotte Airport Advertising
Silver: Visit Sarasota County for The Polar Vortex Challenge: Visit Sarasota County Brings the Beach to Midwest Cities
Henry: The Beaches of Fort Myers & Sanibel for Winter Transit

Print Advertising
Bronze: The Florida Keys & Key West for “Generations” Print
Silver: Amelia Island CVB for Amelia Island Advertorial Series
Henry: The Beaches of Fort Myers & Sanibel for Meetings Campaign Print: Inspire Innovation

Radio Advertising
Bronze: The Florida Keys & Key West for ValuCation Savings Program - Radio
Silver: The Beaches of Fort Myers & Sanibel for Beach Babble
Henry: Visit Tampa Bay for Daydream to Tampa Bay - Make it Tampa Bay

Resource/Promotional Material – Consumer
Bronze: The Beaches of Fort Myers & Sanibel for Brew Trail Map
Silver: Emerald Coast CVB for Visitor Guide
The Henry: Visit Panama City Beach for Decor by The Shore

Resource/Promotional Material – Trade
Silver: Orlando North, Seminole County Sports for Sports Toolkit
The Henry: Visit Tampa Bay for 600,000 Reasons to Meet in Tampa Bay

Rural County Marketing
Silver: Suwannee County Tourist Development for Suwannee County / Discover the Nature of Things
The Henry: Gulf County TDC for Hurricane Michael ReBuild, ReVisit, ReDiscover Gulf County Campaign
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Social Media Marketing
Bronze: Visit Panama City Beach for We Are Thankful: Panama City Beach’s Hurricane Michael Recovery Story
The Henry: Amelia Island CVB for Amelia Island Documentary Social Video

Special Event
Henry: Gulf County TDC for Brothers Osborne Port St Joe Album Release Concert
Henry: The Beaches of Fort Myers & Sanibel for Shellebrate National Seashell Day

Sustainable Tourism Marketing
Bronze: West Volusia Tourism Advertising Authority for Wings of the West Mural Trail
Silver: The Florida Keys & Key West for “Keys Traveler” Connect and Protect Edition
The Henry: New Smyrna Beach Area Visitors Bureau for Tourism Touches You Campaign

Television Advertising
Bronze: The Beaches of Fort Myers & Sanibel for The Fort Myers Tip Off :30 spot
Silver: Visit Panama City Beach for Make It Yours!
The Henry: Emerald Coast CVB for ABC National

Tourism Advocacy
Bronze: Visit Tampa Bay for 2018 NTW Lunch - A Celebration of Success for the Tampa Tourism Community
Silver: Visit Pensacola for Pensacola Tourism Works for You
The Henry: Amelia Island CVB for Amelia Island Industry Leadership

Websites
Bronze: Ocala/Marion County VCB for OcalaMarion.com

 

Florida DMOs Win Southeast Tourism Society Awards

Southeast Tourism Society recently named Visit South Walton a Tourism Office of the Year and awarded West Volusia Tourism Advertising Authority a Shining Example Award.

The West Volusia Tourism Advertising Authority won a Best Marketing Shining Example Awards for its video-based What’s Up in West Volusia campaign (budget of $100,000-$499,000). The recognition was one of a dozen Shining Example Awards presented at the Southeast Tourism Society (STS) annual Connections conference in Daytona Beach.

West Volusia Tourism’s video series What’s Up in West Volusia focuses on what to do, where to stay and where to eat in the area. It showcases the many great natural, cultural and historical assets of West Volusia often overlooked or undiscovered by visitors. So far there have been four episodes with five more planned for the agency’s 2018-19 budget year. The fourth episode, a “Grand Tour of West Volusia,” has 1.5 million views on YouTube.

Overall tourism success is the focus of some of the most coveted Shining Example Awards. Visit South Walton was named the Tourism Office of the Year for organizations with budgets of more than $2 million. Its impactful work included expanding beach access, opening a new park and organizing relief work following Hurricane Michael.

“For Visit South Walton to be given this top award by STS shows that the work we do here truly does set the example as ‘Tourism’s Best and Brightest,’ not just in Florida, but for the entire Southeast,” says Director of Communications David Demarest. “We could not be more proud to accept this award, and we’re truly honored that our industry peers have chosen our work as an industry-leading example of how travel and tourism work can strengthen economies and communities.”

 

DI’s 30 Under 30 Program Includes Young Tourism Professionals From Miami and Sarasota

Enriqueta Balandra, Visit Sarasota County’s project manager, and Juliet Velasquez, Greater Miami CVB’s CRM and data strategy manager, convention sales and services, have been named recipients of Destinations International’s (DI), 30 Under 30. This program invests in young tourism professionals by providing professional development and mentorship.

Since starting with VSC in 2017, Enriqueta Balandra has been promoted from project coordinator to project manager, changing her responsibilities to help manage advertising efforts. Balandra serves as director of special events for the Central West Coast Chapter of the Florida Public Relations Association (FPRA). Recently she earned an FPRA Image Award on behalf of VSC for the promotion Savor Sarasota Restaurant Week in 2018.

“We are excited that Enriqueta has been selected for this free, prestigious professional development program, and know she will represent Sarasota County well throughout the various DI 30 Under 30 opportunities,” says Virginia Haley, VSC president. “She was recently promoted to project manager, increasing her responsibilities at VSC, and now she can continue to build her acumen in the tourism industry to be a greater asset and marketing professional for Sarasota County.”

During her tenure with the Greater Miami CVB, Juliet Velazquez has managed implementation and administration of a new CRM system, upgraded the team to have remote access for every aspect of the sales process, making it easier to work while on the road, and digitized the convention calendar system, among other accomplishments. She also liaises with the marketing team on special projects related to convention sales.

“Juliet has a keen interest in technology and has used her unique grasp of it to elevate the functionality and efficiency of our sales department,” says William D. Talbert III, CDME, GMCVB president & CEO. “She has been extremely helpful to the sales team, integrating and helping to broaden their knowledge of the technology available, while being very responsive to mentoring. She works seamlessly with all departments and has demonstrated a great willingness to cross train in all areas and departments, thus enabling her to really shine in our organization.”pgraded the team to have remote access for every aspect of the sales process, making it easier to work while on the road, and digitized the convention calendar system, among other accomplishments. She also liaises with the marketing team on special projects related to convention sales.

 

HSMAI Adrian Awards Recognize Excellence
Florida DMOs Claim 41 Adrians

The Hospitality Sales & Marketing Association International (HSMAI) presented the 2018 Adrian Awards on January 22 at the New York Marriott Marquis, recognizing excellence in travel advertising, digital marketing and public relations, and the leaders behind the work.

Congratulations to all of the award winners in Florida!

Gold Digital Marketing
Amelia Island CVB – Provence on Amelia, Video
Naples, Marco Island, Everglades CVB – Post Hurricane Recovery Messages, Social Media/Social Networking
The Beaches of Fort Myers & Sanibel – Islandology Social Shorts, Facebook Mobile Video

Silver Digital Marketing
Amelia Island CVB – Amelia Island, Ever So Slightly …, Web Ad
Experience Kissimmee – Experience Kissimmee, Social Media/Social Networking
The Beaches of Fort Myers & Sanibel – Niche Wedding Campaign, Social Media
Visit Sebring – VisitSebring.com, Website
Visit St. Pete/Clearwater – Beaches of Orlando Campaign, Geo-Targeted Campaign

Bronze Digital Marketing
Experience Kissimmee – Experience Kissimmee & Doctor Mike, Video
Santa Rosa County TDO – Sarcasm Brand Video, Video
The Beaches of Fort Myers & Sanibel – FortMyers-Sanibel.com Website Personalization, Website User Experience
The Beaches of Fort Myers & Sanibel – Song and Chance 4 Social Media Contest, Contest/Sweepstakes
The Bradenton Area CVB – Craft Your Own Vacation-Digital Campaign, Integrated Market Campaign for Consumers (B2C)
The Bradenton Area CVB – Craft Your Own Vacation-Tell Others and Win, Contest/Sweepstakes
Visit South Walton – Endless Summer in South Walton, Florida, Integrated Market Campaign for Consumers (B2C)

Gold Advertising
Amelia Island CVB – Amelia Island, Ever So Slightly …, Print Media, Consumer
The Beaches of Fort Myers & Sanibel – The Sounds of Islandology Radio Campaign, Radio-Consumer
The Beaches of Fort Myers & Sanibel – iHeart Media National Seashell Day Campaign, Radio-Consumer
The Bradenton Area CVB – Beaches and Brews-Bradenton Area Brewery Video, DVD/CD/Video Consumer/Group Sales/Travel Trade
Visit South Walton – South Walton Brand Print Campaign, Print Media-Consumer

Silver Advertising
Amelia Island CVB – Elvis in Germany, Tradeshow Marketing
Naples, Marco Island, Everglades CVB – Love, Paradise-Outdoor Boards, Signage-Outdoor/Transit
Naples, Marco Island, Everglades CVB – “Dear Meeting Planner” Video, DVD/CD/Video Consumer/Group Sales/Travel Trade
Santa Rosa County TDO – Navarre Beach Visitor Guide, Brochure-Consumer
The Bradenton Area CVB – Craft Your Own Vacation Print Campaign, Print Media-Consumer
The Emerald Coast CVB – The Emerald Coast “Count On” Television :30, Television-Consumer

Gold Public Relations
Amelia Island CVB – Pétanque Amelia Island Open, Special Event
Greater Fort Lauderdale CVB – GFL Pride Place, LGBT
Greater Miami CVB – How Miami and The Beaches Saved the OutGames, Feature Placement Online-Consumer Media

Silver Public Relations
Amelia Island CVB – Dickens Event in London, Marketing Program-Trade
Discover The Palm Beaches – 5 Reasons to Visit The Palm Beaches This Summer-Forbes-Discover The Palm Beaches, Feature Placement Online-Consumer Media
Experience Kissimmee – Experience Kissimmee & Doctor Mike, Influencer Marketing
Experience Kissimmee – Experience Kissimmee & U.S. Travel Association, Partnership With Major Brand (national or local)
The Beaches of Fort Myers & Sanibel – Following the Fictional Footsteps of Doc Ford on Two Islands in Old Florida, Feature Placement Print-Consumer Magazine or Newspaper
The Bradenton Area CVB – Dallas Pop Up Event, Special Event
Visit South Walton – Fathom Features South Walton as the Hamptons of South, Feature Placement Online-Consumer Media
Visit Tampa Bay – Unlock Tampa Bay Visitors Center & Monument, Experiential

Bronze Public Relations
Discover The Palm Beaches – Heaven Itself-BOLD magazine-Discover The Palm Beaches, Feature Placement Online-Consumer Media
Greater Fort Lauderdale CVB – “The Bachelor” Gives a Rose to Greater Fort Lauderdale, Partnership With Major Brand (national or local)
Visit Panama City Beach – Preschoolers in Paradise-Visit Panama City Beach, Influencer Marketing

Gold Integrated Marketing
Visit Orlando – Orlando’s BIG Thank You, Integrated Marketing Campaign

 
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